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Vanita Kohli-Khandekar on business of news media, need for not-for-profit journalism | NL Interview

Vanita Kohli-Khandekar is a journalist and author, whose book The Indian #Media Business: #Pandemic and After was released in October this year.

In this interview with Chitranshu Tewari, Vanita explains the relationship between how #broadcastmedia makes media and what the audience gets to see, the business economics of ad-funded media, and the lack of #government foresight in seeing media as an industry.

“You cannot have #adfunded, good-quality news for now because it’s determined by large numbers,” she says. “These large numbers come to companies that throw billions at AI and tech to get the scale. It then becomes a vicious cycle.”

The conversation spans the ethical route chosen by the Indian media after neoliberalization, how social media algorithms dictate voting choices, and much more.


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